Islam’s success is realized through beautiful, honest preaching, carried out with wisdom, respect and sensitivity to our Ummah. It requires choosing appropriate means of communication and understanding the way our people think, both within our Muslim and non-Muslim societies. 

Imam's are encouraged to spread the word of Allah prescribed by the Qu'ran in a sensitive manner that touches hearts and souls. Regardless of the time or place, the work of preachers requires knowledge of the Qur’an, the Prophet’s Sunnah, the study of Islamic beliefs and teachings, and ethical conduct. They must follow the Prophet’s example in how they convey the message to the people, whatever the circumstances and situations. 

Insha Allah our multi-lingual clerics strive to achieve the above by having proper knowledge of the important and worthwhile issues that capture the public attention, like human rights, gender justice and religious tolerance. They aim to understand these issues in accordance with their knowledge of the Qur’an and Sunnah, so that they can then properly guide our Ummah in these matters and become pioneers in the moral reform of our society.